Emanuel runs a successful soccer school in Sydney that attracts a steady stream of leads into ActiveCampaign. However, he lacked a nurture campaign to educate leads and drive conversions effectively. Recognising the potential for growth, he partnered with Notice & Co to develop a comprehensive series of automations.
📩 No existing nurture campaign to educate leads or encourage conversions.
🎯 Inability to deliver targeted information to new leads entering the system.
⏰ Lack of automated reminders for parents regarding booking birthday parties.
🎁 Need for a value-add initiative to foster loyalty among existing customers.
🎉 Developed a welcome series for new leads, featuring conditional content to dynamically showcase appropriate classes based on the child’s age.
📅 Created database automations to remind parents to book their child’s birthday party with State Soccer.
🎂 Implemented a birthday automation that offers a free class for each child on their birthday, adding value and nurturing loyalty.
🎨 Designed a master template reflecting the playful nature of the State Soccer brand.
🔗 Integrated with WordPress and Stripe to ensure smooth data transfer throughout the customer journey.