Nicole is a busy personal brand stylist based in New York who found herself overwhelmed by her ActiveCampaign account. She recognised that mistakes were being made, resulting in significant time wastage. Despite knowing there were errors and inconsistencies, she struggled to pinpoint their locations. Additionally, Nicole faced challenges integrating with her tech stack, leading to inefficiencies in her workflow.
😵💫 Overwhelmed by the ActiveCampaign platform, leading to costly mistakes.
❓ Inability to pinpoint errors and inconsistencies in the account.
🔗 Integration issues with the tech stack, causing inefficiencies.
📉 Missing key fundamentals, such as engagement tracking and goal conversions.
📬 Suboptimal open and click-through rates, with many contacts not receiving emails due to a short customer journey.
🚫 An incorrectly built sales funnel, resulting in customers receiving sales emails post-purchase.
✅ Conducted a comprehensive audit of Nicole’s ActiveCampaign account.
🔧 Identified and fixed technical issues affecting account performance.
🛠️ Rebuilt the sales funnel to ensure a streamlined customer journey.
🔗 Established proper integrations with Acuity Scheduling to position ActiveCampaign as the single source of truth.
📊 Implemented engagement tracking and goals to improve conversions.