Jasmine was preparing to launch her destination wedding business, Hitched Escapes, at a wedding show. Anticipating a surge of leads from the event, she sought a reliable email platform to effectively nurture her growing list. Partnering with Notice & Co, Jasmine aimed to set up her ActiveCampaign account to guarantee a smooth launch.
✉️ Need for a reliable email platform to manage and nurture a large volume of leads.
⚙️ Requirement for backend settings and integrations to be handled efficiently, minimizing the risk of errors.
🎯 Desire for effective lead capture and engagement strategies to convert interest into sales.
🎛️ Set up a comprehensive ActiveCampaign account, managing all backend settings and integrations to eliminate the risk of mistakes.
📋 Created lead capture forms within ActiveCampaign to effectively collect hot leads generated at the wedding show.
📈 Developed a lead magnet automation to deliver a valuable destination wedding guide to interested leads, increasing initial engagement.
🎨 Designed a master email template that accurately reflected the Hitched Escapes brand and resonated with the target audience.
🤝 Implemented a welcome series to greet, nurture, and educate new leads, guiding them towards making a purchase decision.